The ASEAN region is entering a new cycle of growth. Shifting supply chains, a rising middle class, and the emergence of new strategic industries are reshaping Southeast Asia faster than ever. As businesses prepare for ASEAN 2026, understanding the region’s transformation and the market trends shaping the next phase of development has become essential for staying competitive. To help companies decode these changes, Globallians is hosting a dedicated online session as part of its Winter Convention 2025. This webinar edition will focus on: “ASEAN 2026: Principales tendances du marché et secteurs à haut potentiel.” (Key Market Trends and High-Potential Sectors.)
Presented by Source of Asia (SOA), the session will be led by Mr. Xavier POULIQUEN, Head of Business Development. He will deliver a 30-minute deep dive into market trends 2026, followed by a 15-minute Q&A addressing participants’ strategic questions.
Webinar information
- Date: December 17, 2025
- Time: 9:00 AM (CET)
- Format: Online Webinar via Microsoft Teams
- Speaker: Mr. Xavier POULIQUEN, SOA’s Head of Business Development.
- Registration link here!
👉Save your seat with us now!
About the Webinar ASEAN 2026: A Deep Dive into ASEAN’s Future
This high-value session aims to help companies understand where ASEAN markets are heading in 2026 and how to position themselves for growth.
This upcoming 45-minute webinar will cover:
- Key macro market trends are reshaping Southeast Asia.
- The top high-potential investment sectors for 2026.
- The most promising high-growth potential sectors in each major ASEAN economy
- Actionable recommendations for your go-to-market strategy trends 2026
- Real opportunities for European companies.
- Q&A session to address business priorities.
The session will also integrate practical perspectives drawn from SOA’s on-the-ground experience supporting expansions across Vietnam, Thailand, Malaysia, Singapore, Indonesia, and the Philippines.
When you attend this session, you will gain:
- Where the region is going in the short and long term.
- Which high-potential sectors will grow fastest.
- Where global companies should act now to stay ahead.
Whether you are entering ASEAN for the first time or expanding your footprint, this session provides essential intelligence for ASEAN 2026.
Webinar by Globallians with Source of Asia, ASEAN 2026 Market Trends & High-potential Sectors
Why “ASEAN 2026 – Market Trends & High-Potential Sectors” Matters More Than Ever
ASEAN continues to stand out as one of the most dynamic regions in the world. With over 690 million inhabitants, a rapidly expanding middle class, and increasingly competitive industries, the region is attracting global attention.
Below is a concise overview of the ASEAN 2026 market landscape, helping companies quickly grasp the opportunities ahead.
- A strong and resilient growth path. ASEAN economies are showing stable GDP growth, driven by competitive labor, industrial capabilities, and robust domestic consumption.
- The reconfiguration of global supply chains. As companies diversify beyond China, Southeast Asia is emerging as a strategic alternative. Markets like Vietnam, Malaysia, and Thailand offer manufacturing depth, improved infrastructures, and attractive investment climates.
- A rising middle class. By 2030, ASEAN will host a majority middle-income population, driving higher demand for consumer goods, healthcare, food innovation, digital services, lifestyle, and premium products.
- Rapid digital transformation. ASEAN’s digital economy is expanding at double-digit rates. In 2026, the adoption of AI, fintech, cybersecurity, and e-commerce will intensify, opening new spaces for technology and service providers.
- Focus on sustainability and green transition. Governments and private actors are investing in renewable energy, energy efficiency, circular economy models, and sustainable industrial projects.
- Regional integration and market access. With frameworks like RCEP and strengthening intra-ASEAN cooperation, businesses benefit from improved trade facilitation, lower barriers, and regional supply-chain synergies.
These combined trends create a unique window for global investors seeking high-growth potential sectors and scalable market opportunities in 2026 and beyond.
Access more insights to support your 2026 strategy:
These free resources will help you evaluate markets, benchmark opportunities, and identify your best path into ASEAN.
Meeting the Speaker
Mr. Xavier POULIQUEN, Head of Business Development at Source of Asia, will lead the session. He has a strong background in international development and corporate strategy, with previous experience at Nestlé HQ in Paris before joining Source of Asia.
His work spans:
- Hands-on involvement in market research, expansion projects, partner identification, and business development.
- Geostrategic analysis.
- Client advisory for international expansion.
- Building bridges between European companies and ASEAN opportunities.
His expertise provides attendees with a clear, practical, and locally grounded perspective on navigating ASEAN markets.
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Here is the registration information:
Participation is free and open to all Globallians members, partners, and companies interested in ASEAN markets. |
Conclusion
ASEAN’s momentum is undeniable. 2026 will be a decisive year for companies looking toward Southeast Asia. With the right insights and preparation, businesses can capture opportunities across multiple sectors and build long-term regional growth strategies.
We look forward to welcoming you to this webinar and helping you explore what ASEAN has to offer.
Join us on December 17 to stay ahead of the curve and unlock the potential of Southeast Asia.
FAQs
Globallians is a worldwide network of international business experts, offering high-level support for companies expanding abroad. The alliance includes:
- 75+ countries covered.
- 750+ experts in the field.
- 10,500+ companies supported.
Globallians’ strength lies in its local presence, which ensures trusted market intelligence, operational support, and tailored solutions for global expansion.
Source of Asia, founded in 2007 and based in Ho Chi Minh City, is a strategic business accelerator supporting international companies across ASEAN and globally.
We provide:
- Sourcing & Supply chain services: supplier identification & shortlisting, factory audit & risk assessment, quality control & inspection, etc.
- Market expansion services: market intelligence & insights, go-to-market & business development, soft landing & operational support, etc.
- Corporate services: company setup & compliance, HR & payroll services, administrative support & local operations, etc.
With 75+ specialists and a strong regional network, SOA helps companies navigate ASEAN confidently and efficiently.
Global companies are diversifying production to build resilience. ASEAN stands out for: competitive costs, skilled labor, better infrastructure, and stable environments. Vietnam, Thailand, and Malaysia are leading manufacturing hubs.
By 2030, 65% of ASEAN’s population will be middle-income. This boosts demand for: consumer goods, food and agritech, healthcare, and digital services. The shift creates strong opportunities for new brands.
Besides, ASEAN’s digital economy is growing rapidly. Key areas include: AI, fintech, cybersecurity, e-commerce, and digital health. This digital push is redefining competitiveness and business models across the region.
