Objective: Source of Asia supports NKE in establishing a local entity in Vietnam, aiming to optimize supply chain operations, reduce logistical inefficiencies, and enhance the company’s accessibility to Asian customers. By setting up a local office, NKE can significantly improve service responsiveness, cost efficiency, and long-term market positioning.
Project Background:
NKE is a global leader in oceanography and environmental monitoring solutions, providing high-quality equipment for marine research, climate monitoring, and water quality assessment. With a growing customer base in Asia, NKE faced increasing logistical challenges in shipping equipment between France and its Asian clients. The high costs and extended lead times prompted the company to explore a localized solution—establishing an entity in Vietnam.
Recognizing the complexity of setting up operations in a new country, NKE sought expert guidance in market entry strategy, regulatory compliance, and operational setup to ensure a smooth transition.
Solutions:
To facilitate NKE’s successful expansion into Vietnam, Source of Asia implemented a structured approach with key focus areas:
Comprehensive Market Entry Diagnosis:
- Conducted an in-depth feasibility study to assess Vietnam’s business environment, covering regulatory frameworks, investment conditions, and market potential.
- Delivered a 21+ page strategic report detailing HR requirements, supply chain optimization, budget estimations, legal considerations, and potential market barriers and opportunities.
Regulatory & Business Set-Up:
- Assisted in navigating the complex administrative and legal procedures for company registration.
- Advised on tax structures, labor laws, and compliance requirements to ensure a smooth operational launch.
Operational Implementation & Team Formation:
- Supported NKE in developing an efficient supply chain strategy to improve equipment distribution across Asia.
- Assisted in identifying and recruiting key personnel for the Vietnam office, ensuring a skilled workforce to manage local operations.
Results:
Through this collaboration, NKE has successfully progressed towards establishing a stronghold in Vietnam:
- Clear Strategic Roadmap: A detailed diagnosis report that serves as a foundation for decision-making and long-term planning.
- Ongoing Local Office & Team Set-Up: The company is in the final stages of establishing its Vietnam entity, positioning itself for seamless regional operations.
- Enhanced Market Competitiveness: By localizing operations, NKE is set to improve service efficiency, reduce operational costs, and strengthen relationships with Asian customers.
By leveraging Source of Asia’s expertise in market entry, regulatory compliance, and business development, NKE is well-positioned to expand its footprint in Vietnam and the broader Asian market, ensuring sustainable growth in the oceanography and environmental monitoring sector.
