[Event Recap] Exploring Business Opportunities in Asia: Source of Asia at the APEX x BPMED Conference

Our CEO, Thierry Mermet, was honored to participate in an engaging and insightful morning conference organized by APEX and Banque Populaire Méditerranée (BPMED), which brought together business leaders, industry experts, and international development specialists to discuss the opportunities emerging across Asia’s fast-growing markets.

This event served as a platform to foster dialogue around the strategic regions shaping the future of global trade and investment—with a strong emphasis on Southeast Asia.

A Closer Look at Asia’s Strategic Markets

The session featured key presentations covering different regional opportunities:

• China – Presented by Catherine Song, highlighting the nation’s ongoing transformation and evolving investment landscape.

• Singapore and ASEAN – Christophe Piquée provided a detailed perspective on Singapore’s role as a regional hub and ASEAN’s collective economic momentum.

• Vietnam – Represented by Source of Asia, where we shared valuable insights on Vietnam’s 25 years of sustained economic growth, increasing foreign direct investment (FDI), and the country’s rising importance as a regional trade and supply chain hub in Southeast Asia.

Vietnam’s strategic positioning, young workforce, and commitment to global trade agreements continue to make it a compelling choice for French and European companies seeking expansion in Asia.

Strengthening France – Asia Business Ties

This event not only highlighted emerging trends but also demonstrated the growing interest among French companies in tapping into Asia’s potential—especially in Southeast Asia. The strong turnout and active participation underscored a shared ambition to explore new markets, diversify supply chains, and seize long-term growth opportunities.

Thank You to Our Partners and Hosts

We would like to extend our sincere thanks to:

• Isabelle Michalec

• Jean-Yves Baeteman

• Fabien Thefo

• Ali Zinoune

…for the kind invitation and their impeccable organization of this valuable event.

Interested in entering or expanding your business in Asia?

Our team at Source of Asia is here to support your market entry strategies—from market research and partner identification to legal setup and supply chain management.

Contact us at: contact@sourceofasia.com

Let’s build your Asia strategy together.