At Source of Asia (SOA), we had the privilege of hosting 30 bright and ambitious students from the MSc Management program at IAE Aix-Marseille University during their IAE Aix Vietnam Study Trip 2025. The visit, which took place at our headquarters in Ho Chi Minh City, was not just a company tour but an exciting exchange of ideas, perspectives, and learning experiences.
Exploring the Business Landscape in Vietnam and ASEAN
The students had a unique opportunity to dive into the dynamic business environment of both Vietnam and ASEAN. Our team provided in-depth insights into the growing economic influence of the region, discussing opportunities for international businesses and the key challenges in Southeast Asia. The session also covered the latest trends in various industries and how they are shaping the future of the global economy.
Discovering the VIE Program’s Potential
A significant part of the visit was dedicated to discussing the VIE (Volontariat International en Entreprise) program, which allows young graduates to gain professional experience abroad while contributing to the expansion of French businesses. The students showed great interest in learning more about the VIE program, understanding its role in fostering international collaboration, and the career opportunities it opens up in Southeast Asia.
Real Stories from SOA’s Journey in Southeast Asia
At SOA, we pride ourselves on helping businesses accelerate their international growth. During the visit, our team shared real-life stories from our journey in Southeast Asia, providing the students with insights into overcoming obstacles, seizing opportunities, and navigating the complexities of international business. The students were eager to absorb these lessons, asking thoughtful questions and engaging in deep discussions.
Looking to the Future
The event was more than just a one-sided exchange; it was an enriching collaboration between SOA and IAE Aix-Marseille University, fostering mutual learning and inspiration. The students’ enthusiasm and curiosity reaffirmed the immense potential of the next generation of global leaders, and we are excited to see how they will shape the future of international business.
A Special Thanks
A heartfelt thank you to Mr. Jérémy Odoux and the entire team at IAE Aix-Marseille University for organizing this incredible experience, and to the students who brought such vibrant energy and curiosity to the event. Your passion for learning and commitment to shaping the future of business left a lasting impression on all of us.
At Source of Asia, we are thrilled to support the development of young talents and look forward to the future collaborations that will continue to foster growth, innovation, and international connections.





