20th November 2025 – Hochiminh City. Work the Nordic Way 2025, NordCham Vietnam’s flagship employer branding conference, wrapped up the year with strong engagement and meaningful conversations. Under the theme “Nordic Work Culture in Action,” the event brought together business leaders, HR professionals, Nordic companies, and future talents to explore how Nordic values are reshaping modern workplaces in Vietnam.
The event had six conferences, nine workshops, and an active Talent Zone where Source of Asia (SOA) took part to meet future young talents. The full-day program offered participants practical insights, new perspectives, and real connections.
SOA at Work the Nordic Way: Connecting with Future Talent
Source of Asia (SOA) joined the Talent Zone, a dedicated space designed for companies to meet students, graduates, and young professionals exploring modern work cultures.
The SOA team at Work the Nordic Way 2025, hosted by Nordcham, is proud to support Vietnam’s next generation of professionals.
For SOA, the Talent Zone offered valuable opportunities to:
- Connect with Vietnam’s next generation of talent.
- Introduce career paths in sourcing, supply chain, and market expansion.
- Share insights into ASEAN’s fast-growing industries.
- Understand the expectations and motivations of young Vietnamese professionals.
- Promote a workplace culture built on growth, diversity, and innovation.
Throughout the day, many young participants showed strong interest in autonomy, purpose-driven work, flexibility, and international exposure. Indeed, all values are aligned with the Nordic approach. This interaction confirmed the growing match between Nordic workplace principles and the aspirations of Vietnam’s future workforce.
Young talents connecting with Source of Asia to learn about opportunities in corporate services, sourcing, supply chain, and market expansion.
Do you want to build a workplace where people thrive, and businesses grow?
- SOA supports your team with compliant payroll, labor law guidance, and HR administration by applying HR & payroll.
- We help you hire and manage employees legally without setting up a local entity through PEO/EOR in Vietnam.
- We assist you in setting up and managing your business operations smoothly in Vietnam and ASEAN via entity setup & compliance.
SOA offers end-to-end corporate services to meet your requirements. If you are considering one aspect related to HR solutions. We are here to help you!
Inside the Nordic Way: What Happened at the Event
Work the Nordic Way 2025 offered participants a clear and practical look at how Nordic principles can improve leadership, teamwork, and workplace culture. The event unfolded in three main parts:
Interactive workshops and panel sessions where participants explored Nordic-inspired leadership, skills development, and practical workplace tools.
Six Conferences: Understanding Nordic Values in the Workplace
6 sessions provided an accessible introduction to the values that make Nordic workplaces stand out.
Leaders and speakers highlighted how transparency, flat hierarchies, and people-first decision-making create environments where employees feel safe, motivated, and empowered to contribute.
Attendees gained a deeper understanding of how Nordic principles, such as autonomy, mutual trust, work-life balance, and open communication, strengthen team performance and help organizations attract and retain the right talent.
Nine Workshops: Turning Ideas into Real Actions
The afternoon workshops turned these principles into actionable methods. Through teamwork activities, case discussions, and real-life scenarios, participants explored:
- How to lead hybrid teams with trust and clarity.
- Practical techniques to strengthen creativity, teamwork, and problem-solving.
- How to build inclusive and psychologically safe workplaces.
- Tools to reduce the graduate – employer skill gap.
- Ways to integrate innovation, technology, and AI responsibly.
- Strategies to build resilient, future-ready teams.
These sessions showed that Nordic values are not abstract ideals; they are practical frameworks that can help Vietnamese companies build healthier, more agile, and more innovative workplaces.
Talent Zone: Where SOA and other Partners Connected with Future
The Talent Zone created a lively environment where students and young professionals could meet employers directly.
SOA’s booth welcomed many participants who were eager to:
- Explore opportunities in corporate services, sourcing and supply chain, and other departments.
- Understand how SOA supports global companies in ASEAN.
- Ask questions about skills, career paths, and market expectations.
SOA also shared examples of real-world challenges, such as supplier assessments, global sourcing projects, and market entry activities.
Many young attendees expressed enthusiasm for international work exposure and cross-cultural environments, values that reflect both Nordic practices and SOA’s internal culture.
Further reading:
- Professional Employer Organization (PEO): How does it benefit your business?
- Employer of Record (EOR) Services: Unlocking Business Expansion in Southeast Asia.
- Set Up Your Business in ASEAN: Helpful Market Entry Guide 2025.
- Comprehensive 2025 Guide to Business Visas in Southeast Asia.
- Navigating Visa and Work Permits in Vietnam.
Looking Ahead
To sum up, as Vietnam continues to integrate into global markets and accelerate digital transformation, Nordic-inspired leadership and HR models offer clear advantages. They help companies:
- Build inclusive and diverse teams.
- Strengthen employer branding.
- Improve communication and collaboration.
- Support continuous learning and development.
- Create workplaces where people feel valued and trusted.
Work the Nordic Way 2025 showed that Nordic values can be adapted to Vietnam’s dynamic environment and can guide companies preparing for the future of work.
Source of Asia is proud to have participated in this event and remains committed to promoting global best practices that support Vietnam’s evolving workplace culture. We look forward to continuing our engagement with NordCham Vietnam, Nordic partners, and the next generation of Vietnamese professionals.
FAQs about HR & Nordic Work Culture
Nordic work culture focuses on trust, transparency, equality, and work–life balance. It promotes open communication, empowerment, and flat hierarchies that help employees feel valued and engaged.
Nordic leadership encourages autonomy, collaboration, and continuous improvement. These qualities help Vietnamese companies boost productivity, reduce turnover, and attract high-quality talent.
Companies can adopt Nordic practices by prioritizing employee well-being, encouraging feedback, offering flexible work models, and empowering teams to take ownership of their work.
Nordic values help organizations improve retention, bridge skill gaps, strengthen diversity and inclusion, and modernize leadership practices.
Vietnam’s new workforce seeks purpose, autonomy, fairness, and learning opportunities, values that align naturally with the Nordic model.
