In early May 2025, Vietnam welcomed a landmark event in its international relations: the official State Visit of President Emmanuel Macron of France. This visit marked a significant milestone in the enduring partnership between France and Vietnam — a relationship rooted in history and energized by shared ambitions for economic cooperation and innovation.
As part of Team France Export Vietnam, Source of Asia was honored to participate in this distinguished occasion held in Hanoi. Our involvement underscores not only the importance of this visit for bilateral relations but also our commitment as a company to fostering French business growth in Vietnam and across Southeast Asia.
A Strategic Moment for French-Vietnamese Cooperation
President Macron’s visit came at a crucial time, with both nations aiming to deepen collaboration amid global economic uncertainties and evolving trade dynamics. Several agreements were signed during this visit, reinforcing cooperation across sectors such as technology, sustainable development, and digital innovation.
For Source of Asia, these developments resonate strongly with our mission to assist French enterprises in navigating the Vietnamese market — a market that continues to offer robust opportunities despite regional and global challenges.
Source of Asia: Bridging French Expertise and Vietnamese Market Potential
Being part of Team France Export Vietnam during this visit highlights our role as a trusted partner for French companies entering Vietnam. The event facilitated meaningful interactions with key stakeholders, government officials, and fellow trade advisors, allowing us to gain fresh insights and strengthen our network.
One notable moment was the opportunity to engage in discussions between our Country Manager, Aurelie TRAN NGOC, with Ms. Clara Chappaz, French Minister in charge of Artificial Intelligence and Digital Affairs. Her emphasis on innovation and digital transformation aligns closely with Source of Asia’s focus on enabling companies to adopt cutting-edge solutions and competitive advantages in their expansion journeys.
Appreciation to Our Partners
We extend our sincere gratitude to Business France and the French Chamber of Commerce and Industry in Vietnam (CCIFV), the CCE Vietnam (French Foreign Trade Advisor) for orchestrating this impactful event. We also thank Ms. Emmanuelle Pavillon-Grosser, Consul General of France in Vietnam, and Ambassador Olivier Brochet, along with their dedicated teams at the Mission Économique, for their continuous support and engagement.
Looking Ahead
The State Visit of President Macron not only strengthens diplomatic ties but also creates tangible momentum for businesses and investors. For Source of Asia, it reaffirms our commitment to providing high-quality, localized support for French companies to successfully grow in Vietnam and Southeast Asia.
We believe the future holds exciting prospects for cross-border cooperation, innovation, and sustainable development — and we are proud to be at the forefront of this journey alongside our French partners.
