Objective: Prospecting new clients (mainly foreign investors) interested in BW’s services of factory and warehouse for rent.
Project background:
BW Industrial came to us in September 2020 requesting for a webinar dedicated only to BW.
Solutions:
In order to ensure a smooth and well-organized webinar and attract a large number of prospects, SOA worked side by side with the client to develop a sale-oriented webinar targeting directly to potential foreign investors who were planning to invest/expand their businesses in Vietnam. We prepared and executed the event thoroughly from inviting guests, distinguished speakers, preparing presentations, designing posts, banners to collaborating with partners in other countries to make the webinar widely advertised.
Result:
- 90+ partners contacted
- 109.170 people reached our LinkedIn Posts
- 27.030 people reached our Newsletters
- 38.930 people reached our Dedicated Invitations
- 429 Registrants
- 190 Participants from 40 Countries
- 44% attendance rate
- 20 personal emails sent to us after the webinar
- 3 discussions between BW and prospected clients after the webinar
