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Soa's Bom (2)

Story

For two decades, Source of Asia has been strategically identifying and capitalizing on prime opportunities within Vietnam, Southeast Asia, and South Korea, making successful internationalization a tangible reality for businesses like yours. We’ve observed that the conversion rate from initiating an international expansion plan to securing actual business within two years is often discouragingly low. The recurring obstacles? Fundamental misunderstandings of the new Asian business environment, a critical lack of local presence, and the inherent difficulty in accessing the right local networks and vital market information.

That is why we created Source of Asia: to ensure these companies are fully armed to face these challenges. We are HERE TO GET YOU THERE.

Values

Since then, our clients have defined who we are: a Source of Growth. We thrive on challenges, permanently motivated to learn, and grow along the way. Driven by this mindset, we run our company and will achieve your missions in accordance with our 4 core values:

Value Elements

Confidence

We believe in our abilities and tackle challenges head-on, expecting success. We take full ownership of our work for both ourselves and our clients. By being proactive, we solve problems before they arise, building a successful future together.

Who we are

Care

Open communication, respect, and teamwork fuel our commitment to each other and our clients. We thrive in a supportive environment where everyone contributes and grows.

Value Elements (1)

Local Expertise

We leverage local expertise to craft top-tier business strategies. Our resourceful team delivers custom solutions, leading the way to achieve excellence.

Value Elements (2)

Out-of-the-box thinking

Our knowledge and ambition drive us forward, propelling us to challenge ourselves. We work for ideas and opportunities, providing new solutions to new problems.

Our People

With our own experience of growing at the heart of ASEAN, our 75+ French and Vietnamese experts have mastered the art of translating the complexity of these markets into creative and tangible solutions to ensure sustainable growth. Every day, we enable our customers to explore new markets, operate, and grow business in Vietnam, across Southeast Asia, and broader Asia.

Meet our Team

Source of Asia
1733481598616
1733481598948
1733481598582

Discover our worldwide community

Throughout the years, we have taken great care and developed strong ties with our community. Every day, we interact with skilled entrepreneurs, business associations, suppliers, distributors, and high-level connections. This ecosystem is the ideal gateway for companies, who believe, like we do, in sustainable growth!

Our strength comes from these deep connections with our partners, in the world, in Southeast Asia and in Vietnam!

SOA IN THE WORLD

We are active members and accredited by several networks, associations, and institutions around
the world.

We are particularly proud to be part of Globallians, the 1st network of international Business Experts covering 50+ countries.

Website Soa In The World

SOA IN THE WORLD

SOA IN ASEAN

We operate in 7 countries through our own set up, employees or exclusive partners. Using Vietnam as a hub, you can count on us to explore opportunities in Thailand, Cambodia, Singapore, Indonesia, Malaysia, Philippines and Myanmar!

Who we are

SOA IN ASEAN

SOA IN SOUTH KOREA

Partnering with Muser Company, we established an SOA South Korea Desk, where we provide expert market entry services and tailored growth strategies to help brands succeed in South Korea.

Website Soa In South Korea

SOA IN SOUTH KOREA

Who we are

“We believe success lies in the human relationships we build every day.”

Willing to benefit from SOA’s expertise? We are able to produce and share valuable content, as well as organize marketing and communication events to boost our partner’s members’ international expansion.

Get in touch