Summary
Expanding into ASEAN offers great potential. But success starts with choosing the right way to enter the market. “Set Up Your Business in ASEAN” is a hands-on guide from Source of Asia (SOA) that helps business leaders make this choice with confidence. The publication compares two main options for entering Southeast Asian markets: the Employer of Record (EOR) and the Legal Entity Setup.
Based on SOA’s 20 years of regional experience and client projects, the guide explains each option in simple terms. It shows how they work, their main benefits, and what limits to expect. With this knowledge, business owners can match their entry plan with their goals, budget, and legal comfort level.
In addition, the guide includes a side-by-side comparison between the two models. It highlights differences in timelines, costs, and control levels. Readers also get an actionable 22-point self-assessment to measure their readiness for market entry.
The publication goes beyond Vietnam and explores how the EOR model operates across the ASEAN-5 countries (Vietnam, Thailand, Indonesia, Malaysia, and the Philippines). It explains local regulations, hiring timelines, and key compliance rules in each market.
This is not just a technical report. It reflects SOA’s practical approach, helping businesses move fast while staying legal and sustainable. Many firms start with EOR to launch quickly, then shift to a full legal entity once operations grow.
Download Set Up Your Business in ASEAN, created by Source of Asia.
How Source of Asia Supports Your Market Entry
With more than 20 years of experience across Vietnam, South Korea, and ASEAN, Source of Asia acts as an international business accelerator, not just a service provider. SOA delivers end-to-end support covering:
- Market research and local rule checks.
- Hiring and payroll through EOR.
- Company setup and legal paperwork.
- Long-term HR, training, and workspace services.
Through real stories, the guide shows how SOA helps global companies, in tech, agriculture, and other industries, launch within weeks, stay compliant, and grow across ASEAN.
Source of Asia experts design tailored entry strategies to meet your needs.
Ready to Enter ASEAN?
If you are ready to expand, this guide gives you the clarity and confidence to act.
👉 Download the full guide “Set Up Your Business in ASEAN” to get detailed comparisons, local insights, and a clear step-by-step roadmap.
Explore more Insights from Source of Asia
- Learn when and why partnering with a local company can accelerate your market entry and minimize regulatory risks.
- Discover the key steps, regulations, and incentives for establishing manufacturing facilities in Vietnam’s fast-growing industrial zones.
- Understand Vietnamese workplace etiquette, communication styles, and negotiation tips to build strong local relationships.
- Explore Vietnam’s evolving business landscape, investment climate, and regulatory updates that matter for foreign investors.
