Source of Asia will take part in the webinar “The E-commerce Edge of Southeast Asia and South Korea” on March 10, 2026, at 3:00 PM (UK time). This event is organized by Santander and will focus on how these two dynamic markets are shaping the future of online business.
The webinar brings together practical insight and real market experience. Southeast Asia and South Korea follow different growth paths, yet both play an important role in global e-commerce expansion. The discussion will highlight key trends and connect them to real business execution.
Our CEO, Thierry Mermet, will represent Source of Asia to join as a featured speaker, contributing field-based insights drawn from long-term operational experience across ASEAN and South Korea.
Webinar Information
- Date: March 10, 2026
- Time: 15:00 – 16:00 (UTC)
- Format: Online Webinar
- Speaker: Thierry Mermet, Managing Partner & CEO, Source of Asia
👉 Join with us now!
About The Webinar on E-Commerce in SEA And South Korea
This webinar explores where the next phase of e-commerce growth is unfolding in Southeast Asia and South Korea 2026, and how businesses can adapt their strategy to match each market’s reality.
South Korea is a highly developed digital market, with strong infrastructure, sophisticated consumers, and intense platform competition. Entering this environment requires clarity in positioning and consistent operational execution.
On the other hand, Southeast Asia offers diverse and fast-growing markets such as Vietnam, Thailand, Indonesia, Malaysia, Singapore, and the Philippines. While growth potential is significant, each country has its own consumer behavior, regulatory landscape, and platform dynamics.
This upcoming 45-minute webinar will cover:
- Key trends driving online retail expansion.
- Differences in platform ecosystems and buying habits.
- The role of mobile-first behavior and cultural nuance.
- Practical considerations for cross-border growth.
Participants will gain clear, practical insight into how to reach customers effectively and build a sustainable brand presence across both regions.
CEO Thierry Mermet represents Source of Asia to join as a featured speaker at Webinar E–Commerce in Southeast Asia and South Korea 2026.
Key Themes Discussed During the Webinar
The webinar will focus on three core dimensions of e-commerce expansion: market entry, scaling strategy, and consumer behavior.
- Market entry and consumer access: Entering South Korea requires strong platform alignment and operational precision. In Southeast Asia, companies must adopt a localized approach to navigate diverse regulations and consumer dynamics.
- Scaling and brand building: Growth in South Korea depends on data-driven execution and platform performance. In Southeast Asia, scaling combines marketplaces, social commerce, and sustained brand equity development.
- Mobile-first consumer behavior: Mobile dominates purchasing journeys, especially in Southeast Asia. Understanding behavioral differences is essential for effective localization and conversion.
The Webinar Agenda and Format Overview
The format is structured for concise delivery combined with interactive exchange:
- 5-minute introduction by Santander: Winnie Seow Mei, Ecosystem Development Director – APAC & MEA, will frame the session’s strategic context and outline why both regions matter within global e-commerce expansion.
- 20-minute presentation by Thierry Mermet: The presentation will focus on structural market differences, operational realities, and execution challenges.
- 20-minute Q&A session: A moderated discussion where prepared questions will guide the exchange, followed by participant interaction.
Speakers Contributing to the Discussion: The webinar will feature speakers representing both the financial ecosystem and market-entry advisory, providing complementary perspectives on cross-border expansion.
- Santander Representative – Winnie Seow Mei: Ecosystem Development Director – APAC & MEA at Santander, providing an international trade and digital expansion perspective, linking financial infrastructure with business execution.
- Source of Asia Representative – Thierry Mermet: Managing Partner & CEO of Source of Asia, with 20+ years of experience across ASEAN and South Korea, supporting companies in regulatory navigation and building sustainable market entry strategies.
Source of Asia Shares Practical Experience in E-Commerce in SEA and South Korea
By joining this webinar, Source of Asia will share practical insight drawn from its direct experience supporting e-commerce expansion across Southeast Asia and South Korea.
- Sharing field experience from Asian markets. The discussion will draw on real projects across Southeast Asia and South Korea, focusing on practical execution, including:
- Platform selection and distributor structure.
- Regulatory and compliance alignment.
- Logistics and payment ecosystem adaptation.
- Risk control in cross-border operations.
- Supporting cross-border collaboration. Expanding into Asian digital markets requires alignment across legal, operational, and cultural dimensions. We will outline how structured preparation and disciplined planning help ensure sustainable growth while reducing long-term expansion risk.
Connect With Source of Asia At The Webinar
South Korea and Southeast Asia continue to shape the direction of global e-commerce. For companies evaluating expansion in 2026, understanding both markets from an execution perspective is increasingly important. By participating, Source of Asia maintains close dialogue with ecosystem partners and businesses exploring Southeast Asia and South Korea.
Following the webinar, we will share selected insights and key takeaways with our partners and clients, extending the discussion beyond the webinar itself.
We look forward to welcoming you to this webinar on 10 March 2026.
👉 For more event information, please access the official page.
