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The luxury cosmetics industry in Southeast Asia is about to experience a transformative shift. As a result, Source of Asia has a valuable opportunity to partner with Callys, leading high-end cosmetic brand, aiming to expand in Southeast Asia and South Korea.

Strategic Expansion of High-End Cosmetics Industry

Source of Asia’s Market Expansion Team is thrilled to share our successful presentation for Mr. Pierre LeunisCEO of Callys. Specifically, we delivered a strategic approach for launching Callys’s products. Our partnership aims to make a substantial impact on the international supply chain of luxury cosmetics. 

“The meeting is productive” – said by our Danh VO – Head of Sales & Trading at Source of Asia. 

“We are delivering detailed strategic recommendations. Additionally, we are developing a watertight go-to-market strategy for Callys to secure their share” – said by our Danh VO – Head of Sales & Trading at Source of Asia. 

Source Of Asia's Team presented about Vietnam landscape
Source Of Asia's Team presented about Vietnam landscape
Source Of Asia's Team and Mr. Pierre Leunis The CEO of Callys discussed in the meeting
Source Of Asia's Team and Mr. Pierre Leunis The CEO of Callys discussed in the meeting
Our YANN Vo highlighted the key points of the presentation
Our YANN Vo highlighted the key points of the presentation

Capitalizing on Vietnam’s Manufacturing Industry to Dominate Beauty Markets in Southeast Asia and South Korea

Our primary goals is to dominate the dynamic beauty markets of Southeast Asia and South Korea. Therefore, Source of Asia is committed to implementing these strategies to ensure Callys maximize opportunities in these regions. 

Generally, we aim to focus on understanding and adapting to the preferences and trends of each market. By conducting thorough market research and leveraging local insights, we can tailor our products to resonate with consumers in Southeast Asia and South Korea.

Key Insights of Cosmetics Industry in Vietnam

The Vietnamese cosmetic market is expanding at CAGR of nearly 6%. Furthermore, there are many high-end foreign cosmetic companies’ representative offices. Otherwise, the companies are being sold through distributors such as Unilever, LG-VINA Cosmetics, LORÉAL VIETNAM, etc. Learn more about our comprehensive insight at cosmetic industry in Vietnam. 

Source Of Asia's Team and Mr. Pierre Leunis The CEO of Callys discussed about go-to-market strategy of luxury cosmetics industry
Source Of Asia's Team and Mr. Pierre Leunis The CEO of Callys discussed about go-to-market strategy of luxury cosmetics industry

Looking Forward to Our Collaboration 

In conclusion, our partner – Callys is embarking on this exciting journey to conquer Southeast Asia with our support in every step of the way. Therefore, we believe that our expertise in go-to-market strategy will be pivotal for this partnership collaboration.

Source Of Asia's Team have a warm welcome dinner with Mr. @pierre Leunis - The CEO of Callys
Source Of Asia's Team have a warm welcome dinner with Mr. @pierre Leunis - The CEO of Callys

We will keep you posted at insights & news!