Source of Asia (SOA) is proud to announce that our CEO, Mr. Thierry MERMET, will attend the SIDO 2025 Best Practices & Training Conference in Portland, Maine. This event, organized by the State International Development Organizations (SIDO), is one of the most important leadership training conferences in the United States.
The gathering brings together leaders from state, national, and international trade promotion agencies. Partners such as Empire State Development (ESD) of New York State and the United States Agency for International Development (USAID) will also take part.
The SIDO 2025 Best Practices & Training Conference will gather leaders from 50+ U.S. state trade agencies in Portland, Maine, to share strategies on exports, investment, and global partnerships.
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About SIDO 2025 Best Practices & Training Conference
The SIDO 2025 training conference will feature sessions on best practices in trade promotion, leadership development, and cross-border cooperation.
State trade directors and international trade specialists gather at SIDO’s Best Practices & Training Conference. They exchange tactics, best practices, and resources to boost American exports and attract foreign capital. It’s the biggest meeting for state-level trade officials to improve cooperation and share ideas.
SIDO, the State International Development Organizations, is a national organization that supports international trade by representing the 50 state trade agencies to the federal government.
Serving as the national voice of state trade development agencies, SIDO plays a vital role in shaping U.S. trade and investment policy. Moreover, it helps the state-based trade programs better serve American exporters by:
- exchanging ideas and resources;
- fostering skill development;
- supporting states in promoting international trade;
- promoting multistate cooperation.

CEO Source of Asia (Mr. Thierry MERMET) will attend SIDO 2025 in Portland, Maine.
Source of Asia’s Participation: Why This Conference Matters
SOA’s participation reflects its mission of building strong bridges between ASEAN and U.S. businesses. Attending the conference and training program allows SOA to:
- Connect with state trade leaders from across the U.S.
- Learn best practices from the national leadership forum.
- Strengthen partnerships with organizations such as Empire State Development (ESD) and other SIDO members.
- Share perspectives from ASEAN markets to support U.S. exporters.
CEO Source of Asia, Mr. Thierry MERMET’s Role
In addition, as CEO of Source of Asia, Mr. Thierry MERMET will join panel discussions and networking sessions at the training conferences 2025. He will share SOA’s experience in:
- Supporting U.S. companies entering ASEAN markets.
- Guiding ASEAN exporters expanding to the United States.
- Highlighting opportunities created by global supply chain diversification.
Therefore, his presence underscores SOA’s commitment to cross-border collaboration. It also shows our dedication to delivering value for partners in both regions.
About Source of Asia (SOA)
Source of Asia is an international business accelerator headquartered in Ho Chi Minh City, Vietnam. With more than 20 years of experience in ASEAN, SOA helps global companies expand into Southeast Asia. At the same time, we support regional businesses entering new markets.
As the official representative of Empire State Development (New York State ESD) in ASEAN and South Korea, SOA connects U.S. businesses with one of the fastest-growing regions in the world.
Look Ahead
The SIDO 2025 Best Practices & Training Conference is more than a leadership event. It is a platform where international trade experts, state leaders, and development agencies come together. Together, they will shape the future of global commerce.
Follow Source of Asia’s updates to learn more about insights from SIDO 2025 and how we continue to connect businesses between the U.S. and ASEAN.
Looking to expand into ASEAN or enter the U.S. market? Source of Asia offers end-to-end support in market entry, supply chain management, and business development. Get in touch with SOA to explore tailored solutions for your global growth.
