Objective: To assist Actessens in launching and expanding its cosmeceutical product—a specialized skincare treatment for breast pain—in Vietnam by identifying key distributors and influencers, navigating market regulations, and establishing a strong brand presence to engage potential business partners.
Project Background:
Actessens sought the expertise of Source of Asia to create a market entry strategy and facilitate connections with key players to promote their niche product effectively.
Solutions:
Step 1: Comprehensive Market Research and Analysis
- Source of Asia evaluated the constraints and regulations relevant to cosmeceutical products in Vietnam, ensuring compliance for product registration and distribution.
- We identified and categorized potential distributors, e-commerce enablers, and influencers who align with Actessens’ brand values and target demographics.
Step 2: Strategic Engagement and Market Entry
- We reached out to 30 prominent e-commerce platform enablers and 45 qualified leads, including distributors and influencers, to introduce the brand and product.
- We organized structured meetings with identified leads to discuss partnership opportunities and address key queries about the product and brand positioning.
Step 3: Tailored 2-Year Market Expansion Plan
- We designed a comprehensive 2-year strategy to ensure sustainable market growth, including timelines, actionable steps, and measurable objectives.
Market Entry Strategy:
We developed a robust 2-year plan aligned with Actessens’ market expansion goals in Vietnam, aiming to build brand visibility and establish a strong foothold in the market.
The strategy includes connecting with e-commerce enablers to access key online retail platforms and identifying high-potential leads, such as distributors and influencers, to create a solid network.
We hope this comprehensive approach will enable the brand to gain customer trust and steadily conquer the market in Vietnam.
