Objectives:
To promote BW Industrial to the manufacturing community in European countries, with a particular focus on France, Germany, and Denmark. And, to increase BW’s visibility and support in identifying prospects and customers interested in expanding or establishing manufacturing facilities in Vietnam.
Project Background
BW Industrial is a renowned developer known for providing high-quality factories and warehouses for rent in Vietnam. Recognizing the immense potential of the European market, they partnered with Source of Asia (SOA) to execute a comprehensive plan. This project aimed to create awareness about BW’s offerings, attract potential investors, and facilitate connections between European businesses and BW’s industrial solutions in Vietnam.
Solutions
BW Industrial’s objectives were addressed through a strategic combination of initiatives:
Marketing & Communication
We created insightful content showcasing Vietnam’s potential as a key industrial hub, sharing it across multiple channels, including social media posts, newsletters, website articles, and webinars. Collaboration with partners led to the publication of a booklet, Doing Business in Vietnam 2022, and the creation of a testimonial, further strengthening BW’s European market positioning.
Sales & Prospection
A comprehensive approach included data collection, segmentation, direct outreach, and participation in international fairs. These efforts helped establish direct connections with potential clients, leading to significant contacts and high-potential leads within the European market.
Partnership Development
A methodical strategy focused on fostering partnerships through data management, targeted outreach, and active participation in industry events (both offline and online). This strengthened BW’s network and positioned them as a gateway to valuable European business opportunities.
Business Trips to the European Market
BW organized two business trips to European countries—France, Germany, and Denmark—within a 10-month period. The key objectives were:
- To promote Vietnam as a growing industrial hub in ASEAN.
- To help BW gain insights into European business needs and investment culture.
These initiatives reinforced BW Industrial’s presence in the European market, driving stronger connections and expanding its reach within the industrial real estate sector.
Results:
The collaboration with BW Industrial led to significant achievements:
Strengthened Digital Presence
Over 100 LinkedIn posts generated more than 3,000 reactions and 200,000 impressions. Additionally, newsletters, expertise articles, webinars, and booklets enhanced engagement and industry visibility.
Effective Sales & Prospection
We connected with nearly 12,000 contacts and participated in over 20 fairs. Multiple leads were introduced, and key engagement metrics—such as booklet downloads, site visits, and live session participation—demonstrated strong interest.
Strategic Partnerships
Through 65 events, workshops, and B2B meetings, BW expanded its reach and influence in targeted sectors, strengthening relationships with key partners.
Successful Business Trips to Europe
First Trip – November 2022
BW engaged directly with strategic partners in Germany, France, and Denmark. The trip included multiple meetings, participation in an international fair with a dedicated BW booth, and several webinars. These efforts positioned BW as a key player in Vietnam’s industrial sector.
Second Trip – September 2023
Source of Asia and BW returned to these three countries to deepen collaborations. The trip featured B2B meetings, workshops, international fair participation, and site visits to industrial hubs and factories. These engagements helped exchange insights, best practices, and innovative ideas. As a result, BW strengthened its network, expanded its business connections, and solidified its presence in the European market.
Path Forward
BW Industrial’s collaboration with SOA not only increased its visibility in Europe but also facilitated new business opportunities. The business trips laid a strong foundation for further expansion. Moving forward, SOA and BW are ready to support new investors entering Vietnam’s industrial market.
