To assist Legrand, a global specialist in electrical and digital building infrastructures, in identifying and initiating discussions with potential Vietnamese companies for a potential business expansion. This involves collecting market data, qualifying potential targets, approaching short-listed companies, evaluating their interest, and facilitating introductions with Legrand’s finance team for negotiation and due diligence.
Project Background
Legrand partnered with Source of Asia (SOA) to explore business opportunities in Vietnam, focusing on market expansion in the electrical and digital building infrastructure sector.
Solutions
To meet Legrand’s objectives, we applied a structured, data-driven approach:
- Market Research & Qualification: We compiled a list of 10-15 potential partners based on Legrand’s criteria. Through a detailed market analysis, we shortlisted four companies that aligned with Legrand’s strategic goals.
- Approach & Engagement: We initiated discussions with each shortlisted company, presenting Legrand’s business interests and assessing their receptiveness to collaboration.
- Evaluation & Introduction: We evaluated their level of interest and facilitated introductions with Legrand’s finance team for further discussions.
- Follow-up & Negotiation: We maintained active communication, supporting negotiations and due diligence to streamline the process.
Results
Our market expansion strategy delivered valuable insights and concrete results:
- Four qualified companies were identified for potential collaboration.
- One company is currently in discussions with Legrand, showing strong prospects for a successful partnership.
Through a targeted and proactive approach, SOA has positioned Legrand for strategic growth in Vietnam, reinforcing our expertise in market expansion and business development.
