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The manufacturing industry is a crucial pillar of ASEAN’s economy, driving regional growth and global trade. Despite facing challenges such as rising costs and economic slowdowns in late 2022, ASEAN remained resilient and was the only region that experienced growth in its manufacturing sector, while key global economies like the US, China, Japan, and the eurozone saw contractions. ASEAN’s Purchasing Managers’ Index (PMI) showed continuous growth, albeit at a slower pace, reflecting the region’s critical role in global manufacturing and supply chains. 

ASEAN’s role in the global manufacturing market 

ASEAN’s importance in global trade has steadily increased, with its share of global exports growing from 5.7% in 2018 to 6.6% in 2022. This growth is driven by several factors, including multinational corporations diversifying their manufacturing bases away from China due to rising costs, trade tensions, and geopolitical risks. The region’s competitive advantages—such as lower labor costs, favorable geographic proximity to China, and an increasing focus on Industry 4.0 technologies—make it a significant alternative in the global supply chain. 

Key drivers of ASEAN’s manufacturing growth 

  • Strategic Geographic Location: ASEAN countries are ideally positioned to serve as manufacturing hubs, offering proximity to major markets like China, Japan, South Korea, and Australia. This enables manufacturers to diversify supply chains while remaining close to essential markets and suppliers. 
  • Cost Competitiveness: Lower labor costs, especially in countries like Vietnam and Indonesia, continue to attract foreign direct investment (FDI). Vietnam’s average manufacturing wages are roughly 50% of China’s, making it an attractive destination for manufacturers looking to reduce costs. 
  • Growing Labor Force: ASEAN has the third-largest labor force in the world, with a young and increasingly skilled workforce. Regional governments are investing in education, vocational training, and digital skills to boost productivity and competitiveness. 
  • Infrastructure Development: Significant investments in infrastructure, such as improved transport and logistics networks, are enhancing ASEAN’s manufacturing capabilities. Countries like Singapore, Malaysia, and Thailand have developed world-class infrastructure, while others like Vietnam and Indonesia are rapidly improving their systems. 
  • Government Support and Incentives: Governments across the region have introduced policies to attract FDI, including corporate tax breaks, simplified regulatory frameworks, and investment in free trade zones. These incentives are designed to attract high-value manufacturing projects, particularly in sectors like electronics, automotive, and medical devices. 

Manufacturing market overview by country 

While ASEAN functions as a cohesive regional bloc, individual countries have developed distinct manufacturing strengths. Here is a breakdown of the key manufacturing sectors in major ASEAN economies: 

  • Vietnam: Vietnam has emerged as a global hub for electronics manufacturing, largely driven by investments from tech giants like Samsung, Intel, and Foxconn. It is also a major player in textiles and apparel, ranking among the world’s largest exporters in these sectors. Vietnam’s labor market is cost-effective, and the government has made strategic moves to upskill its workforce in advanced manufacturing techniques. 
  • Indonesia: Southeast Asia’s largest economy, Indonesia is a leader in automotive and textile manufacturing. The government’s “Making Indonesia 4.0” initiative aims to position the country as a global automotive hub, particularly for electric vehicles (EVs). Indonesia also has significant natural resource-based industries, including palm oil and mining. 
  • Thailand: Often referred to as the “Detroit of Asia,” Thailand is the region’s automotive manufacturing powerhouse, producing over two million vehicles annually. It also has a robust electronics manufacturing sector and is focusing on smart manufacturing technologies under the “Thailand 4.0” initiative. 
  • Malaysia: Malaysia has established itself as a major player in high-tech manufacturing, particularly in semiconductors and electronics. The country’s strong infrastructure, favorable business environment, and skilled labor make it a key link in global technology supply chains. 
  • Philippines: The Philippines is known for electronics assembly and shipbuilding. It has benefited from strong government support for its manufacturing sector, and with rising foreign investments, it is growing its role in sectors like aerospace and medical devices. 
  • Singapore: Singapore focuses on advanced manufacturing technologies, including robotics, biotechnology, and precision engineering. It is a global hub for R&D and innovation, driving the region’s shift toward Industry 4.0. 
Figure 1: Total output in trillion USD | Source: Statista

Figure 1: Total output in trillion USD | Source: Statista

Local insights 

Manufacturing Industry in ASEAN 2024

Manufacturing Industry in ASEAN 2024

  • Electronics: ASEAN is a significant player in the global electronics supply chain. Countries like Vietnam, Malaysia, and Thailand have attracted substantial investments in electronics manufacturing, especially from multinational corporations looking to relocate from China. Vietnam, for instance, has seen electronics exports soar to over $100 billion, with companies like Samsung and Intel making significant contributions. 
  • Automotive: Thailand and Indonesia dominate the ASEAN automotive sector. Thailand’s automotive production primarily focuses on exporting to global markets, while Indonesia is rapidly developing its domestic EV industry, aiming to become a regional hub for electric vehicle manufacturing. Major carmakers like Toyota, Honda, and Ford have established manufacturing operations in the region. 
  • Textiles and Apparel: Vietnam is a leading global exporter of textiles and apparel, benefitting from its skilled workforce and competitive labor costs. Other ASEAN countries, such as Indonesia and Cambodia, also contribute significantly to the region’s textile industry. 
  • Heavy Industries and Materials: ASEAN has a strong base in industrial products, materials, and heavy manufacturing, particularly in sectors like steel, cement, and chemicals. These industries provide the backbone for infrastructure development across the region. 
  • Medical Devices: The medical devices sector is growing rapidly in ASEAN, with Singapore, Malaysia, and Thailand at the forefront. Singapore is known for its advanced manufacturing capabilities in medical devices, while Malaysia and Thailand have become important hubs for manufacturing disposable and diagnostic devices. 

Import & export dynamics 

In 2022, ASEAN’s total exports reached $1.98 trillion, with the US, China, Japan, and the EU being the largest markets. Electronics and machinery are the leading export categories, driven by Vietnam, Malaysia, and Thailand. ASEAN’s imports, valued at $1.78 trillion, primarily come from China, South Korea, and Japan, with components for electronics manufacturing being the largest import category. 

ASEAN countries also benefit from several free trade agreements (FTAs) that enhance their global trade position. Agreements such as the Regional Comprehensive Economic Partnership (RCEP) and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) have reduced tariffs and expanded market access, particularly for manufacturing industries like electronics, textiles, and automotive. 

Challenges facing ASEAN manufacturing 

Despite its rapid growth, ASEAN’s manufacturing sector faces several challenges: 

  • Productivity Gaps: Countries like Vietnam and Indonesia, while competitive in terms of labor costs, lag in productivity compared to more developed economies. Governments are investing in education and technology adoption to address these gaps. 
  • Infrastructure Disparities: While countries like Singapore, Malaysia, and Thailand boast world-class infrastructure, others like Vietnam and the Philippines are still catching up. Ongoing investments in transport, logistics, and digital infrastructure are essential for sustaining long-term growth. 
  • Supply Chain Disruptions: ASEAN’s reliance on global supply chains makes it vulnerable to disruptions such as the COVID-19 pandemic, geopolitical tensions, and natural disasters. Diversification and increased regional integration are essential strategies for mitigating these risks. 

Future outlook 

ASEAN’s manufacturing market is projected to grow from $1.7 trillion in 2018 to $2.3 trillion by 2029, with the region playing an increasingly important role in global supply chains. The adoption of Industry 4.0 technologies, such as automation, AI, and IoT, is expected to boost productivity and efficiency, particularly in high-tech manufacturing sectors like electronics and medical devices. 

Governments across ASEAN are actively promoting innovation, digital transformation, and sustainable manufacturing practices. For example, Thailand’s “Industry 4.0” strategy, Indonesia’s “Making Indonesia 4.0,” and Vietnam’s focus on smart factories all reflect a commitment to transforming the region’s manufacturing landscape for the future. 

Final thoughts

ASEAN’s manufacturing industry is set to play an even larger role in the global economy, driven by its strategic location, competitive costs, and government policies supporting investment. The region’s growing focus on advanced manufacturing technologies and infrastructure development will further enhance its competitiveness. As ASEAN continues to integrate into global supply chains and embrace Industry 4.0, it is poised to become a global manufacturing powerhouse in the coming decades. 

Click below to discover all you need to know about an overview of the Manufacturing Industry in ASEAN!

Sectorial Note Manufacturing Industry In Southeast Asia

Sectorial Note Manufacturing Industry In Southeast Asia 2024