Source of Asia (SOA) is pleased to announce its participation in the 4th Southeast Asia Business Forum, taking place on June 19, 2026, at the French Senate, Palais du Luxembourg, in Paris, France.
Co-organized by Business France and the French Senate, the forum will gather French SMEs, mid-sized companies, institutions, and regional experts interested in developing business opportunities across ASEAN.
This year, we are participating as a Gold Sponsor, together with IDEC Asia. Both organizations will share a joint presence at the event, with their logos featured on official communication materials and a shared B2B meeting table available during the afternoon networking sessions.
About the Southeast Asia Business Forum 2026
The Southeast Asia Business Forum is designed to help French companies better understand the region’s economic shifts, sector trends, and market opportunities.
A 2026 edition will take place at the Palais du Luxembourg, an emblematic venue that reflects the strategic importance of France’s economic engagement with Southeast Asia.
Key event details
- Date: June 19, 2026
- Venue: Palais du Luxembourg, French Senate, Paris
- Entrance: 15 TER, rue de Vaugirard, Paris
- Format: Morning plenary sessions, afternoon B2B meetings, and thematic masterclasses
- Registration: Mandatory in advance to access the Senate
*Participants are reminded to bring an ID on the day of the event, as Senate access requires prior registration and validation.
The 4th Southeast Asia Business Forum, co-organized by Business France and the French Senate, will take place at the Palais du Luxembourg in Paris.
What to Expect from this Southeast Asia Business Forum?
For French companies exploring ASEAN, the forum offers a practical entry point into the region.
Southeast Asia continues to attract attention from companies seeking growth, supply chain diversification, and stronger access to Asian markets. The region includes dynamic consumer markets, industrial hubs, logistics platforms, and fast-growing business ecosystems.
However, ASEAN should not be approached as one single market. Each country has its own business environment, regulations, customer expectations, and partner landscape. This is why companies need clear priorities before committing time and resources.
During the forum, participants will gain a better understanding of:
- Economic outlook and business environment in Southeast Asia
- Key market and sector opportunities across ASEAN
- Practical entry points for French SMEs and mid-sized companies
- Regional challenges linked to partners, operations, and market access
- Concrete opportunities to meet experts, institutions, and business stakeholders
A program will include morning plenary sessions, thematic masterclasses, and B2B meetings in the afternoon. This format is especially valuable for companies that want to move from general interest to more structured market exploration.
We are proud to participate as a Gold Sponsor of the 4th Southeast Asia Business Forum, supporting French companies exploring business opportunities in ASEAN.
Source of Asia and IDEC Asia: A Joint Gold Sponsorship
We will participate as a Gold Sponsor together with IDEC Asia. This joint sponsorship reflects a shared ambition: helping French companies approach ASEAN with both strategic insight and operational support.
IDEC Asia brings strong expertise in industrial and real estate development, while SOA contributes on-the-ground knowledge in market expansion, sourcing, supply chain, local setup, and business execution.
During the forum, SOA and IDEC Asia will share one B2B meeting table. Time slots will be coordinated to avoid overlap and ensure meaningful conversations with participating companies.
François Magnier from IDEC Asia will represent the group as the sole speaker during the industry roundtable.
Meet us at the Business Forum 2026
For many French companies, ASEAN is attractive but complex. Success depends on more than market interest. It requires the right priorities, the right local partners, and a realistic execution roadmap.
At Source of Asia, we support companies from first market questions to practical implementation across Vietnam, ASEAN, South Korea, and broader Asia. Our team helps with market expansion, sourcing and supply chain, corporate setup, HR solutions, and local execution support.
The 4th Southeast Asia Business Forum is a valuable opportunity to start these conversations in a focused and practical setting.
SOA looks forward to meeting French companies, institutions, and partners on June 19, 2026, at the Palais du Luxembourg.
Register now and schedule your B2B meetings through the official event platform.
