[Webinar Recap] Exploring Growth in ASEAN: Key Insights from Our BNP Paribas Webinar

On June 17th, 2025, our Managing Partner & COO Zacharie Blondeau and Business Developer Xavier Pouliquen had the honor of representing Source of Asia during the BNP Paribas “Rencontres Internationales” webinar—an engaging session dedicated to unlocking new business opportunities in Vietnam, Malaysia, and Indonesia. 

With BNP Paribas bringing together a highly engaged international audience, the SOA team was proud to contribute real-world insights and operational know-how gained through years of hands-on experience in the region. 

Unlocking ASEAN Growth – Our Talking Points 

Together, Zach and Xavier explored the specific advantages of each market: 

• A macroeconomic overview of ASEAN, highlighting its dynamic and resilient business landscape. 

• Deep dives into Vietnam, Malaysia, and Indonesia, with a special focus on market expansion strategies and M&A opportunities. 

• How sourcing and industrial relocation are accelerating growth for global companies entering ASEAN—featuring real-life case studies like Smartwood, Natural Fiber Welding, and Ovinalp. 

These insights sparked meaningful conversations on how European businesses can navigate complexity and seize opportunity in this fast-growing region. 

A Meaningful Exchange, Not Just Another Webinar 

For us at SOA, this wasn’t just a chance to share insights—it was an opportunity to connect with curious minds and future partners who are just as passionate about Southeast Asia as we are. 

We’re thankful to BNP Paribas for inviting us to be part of this conversation and for creating a space where ideas, experience, and real-world perspectives could come together. We’re proud to contribute—and always ready to support businesses looking to explore what ASEAN has to offer. 

Let’s continue the conversation 

If you missed the session or want to explore how our team can support your next step in ASEAN, we’re always ready to connect.
Contact us: hello@sourceofasia.com