[Event Recap] Source of Asia Sponsors Southeast Asia Business Forum 2025

On February 12, 2025, Source of Asia (SOA) proudly participated in the Southeast Asia Business Forum 2025 at Business France Headquarters in Paris. As a key sponsor of this prestigious event, SOA reaffirmed its commitment to empowering French companies with strategic insights and networking opportunities to thrive in Southeast Asia’s dynamic markets. 

Key Takeaways from the Southeast Asia Business Forum 2025 

Strengthening Business Networks

Networking was at the heart of the forum, offering attendees a chance to connect with industry leaders, policymakers, and market experts. Our delegation, led by Thierry Mermet, CEO of SOA, and Aurelie TRAN NGOC, Country Manager, engaged in insightful discussions with top corporations, local enterprises, and decision-makers from various industries. 

Thierrry MERMET – CEO and Aurelie TRAN NGOC – Country Manager

Source of Asia at the Southeast Asia Business Forum 2025

Source of Asia at the Southeast Asia Business Forum 2025

Source of Asia at the Southeast Asia Business Forum 2025

Exclusive Market Insights

The forum provided valuable updates on Southeast Asia’s economic growth, trade potential, and emerging trends. Key topics included: 

The region’s projected 4.5-5.5% annual GDP growth, driven by industrialization and digital transformation. 

The impact of trade agreements like the Regional Comprehensive Economic Partnership (RCEP) on foreign investment. 

Expanding opportunities in e-commerce, logistics, sustainable manufacturing, and green energy. 

Tailored Consultations for Market Expansion

Businesses had the opportunity to book one-on-one sessions with SOA experts to develop market entry and expansion strategies. Our team provided insights into navigating regulatory frameworks, understanding cultural nuances, and leveraging ASEAN’s trade advantages. 

Why Southeast Asia Remains a Key Business Destination

Southeast Asia continues to be a prime destination for global investors, driven by its economic resilience, strategic location, and progressive business environment. The ASEAN region offers several advantages that make it an attractive hub for businesses looking to expand internationally:

• A Rapidly Growing Consumer Base: With a population exceeding 680 million, ASEAN represents one of the world’s largest and fastest-growing consumer markets. Rising incomes, urbanization, and a digitally connected middle class are fueling demand for diverse products and services across industries such as e-commerce, healthcare, retail, and financial technology.
• Strategic Trade Positioning: Located at the crossroads of global trade routes, ASEAN serves as a key link between Asia-Pacific, Europe, and the Americas. The region benefits from well-developed maritime and air transport networks, facilitating efficient supply chain operations and market access. Additionally, ASEAN’s integration with major economies through trade agreements like the Regional Comprehensive Economic Partnership (RCEP) strengthens its role as a global trade hub.
• Government-Backed Business-Friendly Policies: ASEAN governments have implemented policies to attract foreign investment and encourage economic growth. Initiatives such as tax incentives, special economic zones, and streamlined business regulations provide a conducive environment for companies looking to enter or expand in the region. Furthermore, regional collaborations and free trade agreements reduce barriers to cross-border trade and investment, making Southeast Asia an increasingly seamless market for global enterprises.

From manufacturing and logistics to digital transformation and sustainable energy, ASEAN offers unparalleled opportunities for businesses of all sizes seeking long-term growth in an evolving global economy.

Looking Ahead 

SOA remains dedicated to helping businesses expand into Southeast Asia with expert guidance, market intelligence, and a strong regional network. If you’re looking to unlock new opportunities in Southeast Asia, connect with us today! 

Stay tuned for more insights and upcoming events. Let’s shape the future of business in Southeast Asia together! 

We will keep you posted at insights & news!