Objective: to develop brand awareness and enhance the brand image of French Furniture, an organization specializing in home living and decoration, particularly focusing on promoting their “My furniture is French” brand.
Project Background
French Furniture, a well-known brand in home living and decoration, teamed up with Source of Asia (SOA) to develop brand awareness and build a strong image in Vietnam. The goal was to highlight the craftsmanship and quality of “Made in France” furniture, making it more appealing to local customers.
Solutions
To achieve this, SOA used a clear and effective strategy:
- Managing the French Furniture Facebook Page
SOA set up and handled the official French Furniture Facebook page, using social media to promote the brand’s products, history, and unique selling points. With engaging posts, frequent updates, and direct interaction with followers, SOA successfully built a strong online community and developed brand awareness. - Connecting French Brands with Interior Designers
SOA introduced French Furniture to interior design firms, allowing industry experts to see the products firsthand. This increased brand visibility and helped expand the customer network. - Press Coverage & Media Features
SOA also worked on press relations, securing advertorials and editorial features in well-known media outlets. These publications highlighted French Furniture’s high-quality designs, helping to strengthen its reputation and increase market reach.
Through these efforts, SOA successfully helped French Furniture develop brand awareness and build a solid presence in Vietnam.
Results
Source of Asia helped French Furniture achieve key milestones:
- Connected with 500+ potential partners
SOA identified 500 design companies that could be strong partners, helping French Furniture build new connections and explore business opportunities. - Grew Facebook to 4,322 followers in one year
By using social media marketing, SOA helped French Furniture reach 4,322 Facebook followers, boosting engagement and developing brand awareness. - Featured in 3 major media outlets
French Furniture was covered in three well-known media outlets, increasing its reputation and making it a key brand in the “Made in France” furniture market.
With these results, French Furniture has made great progress in developing brand awareness and growing its presence in Vietnam. Through social media, business partnerships, and media exposure, the brand continues to promote the craftsmanship and quality of French-made furniture.
Future Plans
Thanks to this success, French Furniture has extended its partnership with Source of Asia for 2023-2025, focusing on further expansion in the Vietnamese market.
Click here for more information.
