From July 3 to 4, 2025, Source of Asia team was please to join the University for the Internationalization of Enterprises (UEIE 2025) in Aix-en-Provence, France, as part of our ongoing commitment to empowering global growth. This annual event, organized by OSCI, gathered experts, entrepreneurs, and international business leaders around a bold and timely theme: “Performing Internationally: Growth, Partnerships, and Leadership at the Heart of Business Challenges.”
Representing Source of Asia, Thierry Mermet (CEO) and Zacharie Blondeau (COO) actively contributed to the event’s dynamic program—bringing our Southeast Asia expertise and global perspective to the table.
A Gathering of Global Minds and Meaningful Exchange
The energy at UEIE 2025 was palpable. In a world where global trade is being reshaped by protectionist policies, new market access rules, and shifting value chains, the event served as a platform for collective intelligence, shared experiences, and real solutions.
Through inspiring keynote talks and rich testimonial sessions, attendees explored what “international performance” truly means today—not just in numbers, but in mindset, adaptability, and long-term vision.
Highlights from the plenary sessions included:
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“International Performance: What Wealth Creation for France?” – examining the broader economic value of international business.
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“Performance Without Borders” – comparing global practices and success models.
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“Performing with Numbers… but Also with Purpose” – a call for balancing metrics with meaning.
Practical Knowledge and Actionable Strategies
Beyond the main stage, the event featured a series of interactive workshops, designed to provide hands-on tools and insights. These sessions were co-led by international experts, practitioners, and business support professionals—creating a space for peer-to-peer learning and honest dialogue.
Key themes explored during the workshops included:
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Strategy & Organization: Intercultural leadership, market entry, and international governance models.
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Innovation & Digital Transformation: E-export readiness, AI applications, and adapting products and services for global markets.
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Risk & Compliance: Supply chain optimization, trade finance, customs, and sustainable practices (CSR).
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Human Capital & Ecosystems: International HR strategies, performance psychology, and leveraging support systems, including European programs.
Each session brought real-world case studies and practical takeaways that businesses can apply immediately to their internationalization strategies.
Connecting Through Conversations and Community
One of the most valuable aspects of UEIE 2025 was the opportunity to connect. From structured networking moments to informal evening gatherings, the event created a welcoming environment where partnerships were formed, ideas were sparked, and future collaborations were seeded.
For Source of Asia, it was also a chance to reconnect with long-time partners from the OSCI network, meet new faces in the internationalization ecosystem, and share our own journey of supporting companies in Southeast Asia and beyond.
A Shared Mission for a Sustainable Global Future
At Source of Asia, we believe that international success is built on shared knowledge, trusted partnerships, and the ability to adapt to constant change. UEIE 2025 reinforced this belief and offered a timely reminder of the value of community in navigating today’s global challenges.
We would like to express our deepest thanks to the OSCI team for organizing such a powerful and meaningful event. Your vision and dedication continue to shape the future of international business.
As we return from Aix-en-Provence, we carry with us new insights, renewed inspiration, and an even stronger commitment to our mission: Connecting people, businesses, and markets—while empowering companies to thrive across borders.
Let’s keep building bridges, accelerating growth, and creating a more connected, resilient world—together.
